It’s one of the most common questions we receive from business owners. Enter Ashley Duchene of Ashley Duchene Photography in San Diego, CA. Earlier this week she joined us as part of our new Business-to-Business webinar series. She shared her top tips for building Yelp reviews organically. Watch the webinar and read Ashley’s top tips below.
In previous times, barbers (known as barber surgeons) also performed surgery and dentistry. With the development of safety razors and the decreasing prevalence of beards, in English-speaking cultures, most barbers now specialize in cutting men’s scalp hair as opposed to facial hair.
The barber’s trade has a long history: razors have been found among relics of the Bronze Age (around 3500 BC) in Egypt. In ancient Egyptian culture, barbers were highly respected individuals. Priests and men of medicine are the earliest recorded examples of barbers. Men in Ancient Greece would have their beards, hair, and fingernails trimmed and styled by the κουρεύς (cureus), in an agora (market place) which also served as a social gathering for debates and gossip.
Barbering was introduced to Rome by the Greek colonies in Sicily in 296 BC, and barber shops quickly became very popular centres for daily news and gossip. A morning visit to the tonsor became a part of the daily routine, as important as the visit to the public baths, and a young man’s first shave (tonsura) was considered an essential part of his coming of age ceremony. A few Roman tonsores became wealthy and influential, running shops that were favourite public locations of high society; however, most were simple tradesmen, who owned small storefronts or worked in the streets for low prices.
One in eight babies in the US is born in California where C-section rates for low-risk mothers vary from 10% to 70% depending on the hospital. The evidence suggests that a woman’s chance of having a C-section depends largely on the hospital where she delivers and the practices of her clinical team. This means, if you are an expecting mother in California, your birthing experience greatly depends on the hospital you choose.
“From sharing my reviews on Facebook and touting my great Yelp reputation on LinkedIn to the testimonials page of my website, clients know that I value their input. In such a competitive industry, I’ve found that word of mouth, referrals, and my reputation are some of the most powerful marketing tools that I have. When I share a new 5-star Yelp review on my Facebook page, a nice perk is that clients seem to love getting a ‘shout-out’ on my social media. It’s my way of letting them know that I appreciate them spreading the word about me and my services.”
“I get between 2-10 client inquiries a day from Yelp. I now have the luxury of booking the clients that I’ll really enjoy working with. With new clients, I always ask questions like, “How did you find me?” When I hear Yelp, I always express my love of Yelp and tell people how important it is for my business. Then they see a link to Yelp in my email signature, reviews posted on my website and Facebook—it reinforces the importance of Yelp. It’s a great way to organically encourage them ultimately writing a review about me—it’s like wrapping our experience together up with a bow!”
“By the end of the session my clients probably know the value of Yelp to me. Often times they will offer to write me a review. If they do, I always respond with a huge thank you and encourage them to follow through with it. Positive reviews are such a feel-good thing, to me it’s way better than receiving a thank you card in the mail, it’s my clients helping my business grow.”